The importance of learning to write well is increasingly overlooked. In the Information Age, we can communicate in real time without formality or even the need to speak face to face. As a result, too few professionals see the need to develop their writing skills.

Fall is coming, and that means it’s time for back to school work! This autumn, it’s time to fall back into good leadership habits that we may have let slip away over the summer months. For most small business owners, sales are going to pick up this season, and it’s time to get ready to tackle them head on. Here are my top three steps to hit the ground running as summer fades away and we move into fall.

Professionalism: The Breakdown.

Your professional image is critical to building relationships at work and gaining the trust of clients and colleagues. It can make or break a business career or an entrepreneurial venture.

There is so much advice out there on influencing others and building a reputation, but the core principles for being professional and gaining the trust of clients and colleagues are simple.

An essential part of a company’s long-term strategy should be having a memorable and easily recognizable brand. The font you use for your logos and publications is very important for creating a great first impression and a lasting positive image. Choosing the perfect font and using it consistently helps people identify and engage with your text and after repeated exposure lets them instantly identify your organization by your font.

Although it may seem like an insignificant decision in the grand scheme of things, the font that you choose says volumes about your company. In fact, there is a very interesting story from the late Steve Jobs.

When first starting out as a social media marketer, it can be quite overwhelming. It seems like it takes forever to manage all of the different profiles, find and create good content, and use your time efficiently. However, it doesn’t have to be that way. There are plenty of great tools out there that will help make your life significantly easier. These are just a few of the ones that we love and can’t live without.

Are you a small business looking to increase traffic to both your website and your door?

It is not easy. While it may be a bit overwhelming at first, you have to know how to run a Facebook ad if you want to increase your traffic significantly.

You run a small business and have finally decided to set up that Twitter account. Excellent. It’s the first step to getting your name out there. However, using Twitter for business is a different animal than using Twitter for personal use. It’s crucial that you understand the difference.

Are you intimidated by social media marketing? Do Facebook ads, analytics, and boosted posts confuse you? You may believe that you can skip all of it and still grow your business, but in the age of the internet, it’s no longer possible. A social media presence is necessary in 2017. Here are the top 5 reasons why your small business NEEDS to set up a social media presence today.

Your business deserves the best quality at the best value. JER Marketing focuses on creating customized marketing solutions that help you reach new customers, improve your brand image, and establish a respectable online presence. With our expertise in branding, public relations, digital and event marketing, we are poised to help your project succeed without the demands of hiring an in-house team.

It’s a familiar dynamic heard throughout sales and marketing departments everywhere:

~ Sales: Marketing leads are of terrible quality

~ Marketing: Sales doesn’t work our leads

Running a business is hard.

You’re expected to wear a lot of different hats throughout the day. Being everything to everyone is exhausting, and delegating tasks is the fastest way you can focus on the things you do best.