In an increasingly competitive job market, college students and recent grads everywhere are looking for any edge that helps them stand out from their competition. Unfortunately, too many graduates are discovering that they didn’t acquire these skills until they try to enter the job market.

Although many people think of marketing as flashy graphics and fun commercials, that’s just the surface. At its core, marketing is a numbers game. To understand whether or not you’re making the right moves, you have to be able to look at your numbers and analyze them for improvement.